The 2011 USA Today Superbowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the Super Bowl and ranks them from best to worst.
Two ads tied for the top Super Bowl commercial, both starred dogs acting like people.
Doritos struck marketing gold Sunday night by using its now-familiar formula for creating best-liked Super Bowl spots: let its customers make them. All its ads were consumer-created, and the winner featured a guy who pays big-time for teasing a hungry pug dog with Doritos. It was rated as the co-winner by the Ad Meter panelists.
Anheuser-Busch, the King of Beers and a longtime Ad Meter leader, is back on the throne as co-reigning king of Super Bowl advertising. A Bud Light ad featuring a dog sitter who gets the canines to cater his party tied for the top spot. It aired late in the fourth quarter.
To watch all the ads that aired during last nights game, click on the image above and then click an ad in the results to the right. You can list the ads by Ad Meter results, alphabetically, chronologically and by video views.
(Source: The Fire Wire)
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